In Bnei Brak, an Israeli city whose population is mostly ultra-orthodox, there is a disturbing phenomenon - advertising signs with images of women on them are being ripped by ultra-orthodox men who believes that women should only be shown dressed modestly enough. The sleeves must cover the elbows, skirts must hide the knees and hair should be hidden as well.
The Israeli advertising agency “Twisted" decided to use that habit, and created a poster that hides another poster under it. 24 hours after the sign was hanged, the picture of the model was ripped and the message was exposed:
International Day for the Elimination of Violence against Women 25.11.13
“Life is sometimes A Fever You Can’t Sweat Out; you go through some Pretty Odd things, but in the end, you have all of your Vices and Virtues to think about. We’re all just Too Weird To Live, Too Rare To Die.”